Our company name, is a product of our 'see it how it is' creative ethos. An 'elastic brand' is our way of visually communicating the core values and dynamics of 'branding' and 'brand' development. So what's an elastic brand? 1) Take an elastic band, write 'branding' on the outside face of the band. 2) Now write 'brand' on the inside face. 3) Slip the band over the fingertips and thumbnail. 4) You now have your 'brand' on the inside, your 'branding' on the outside, and your potential audience occupies all the space around your hand! 5) As you push out your fingers and thumb, you extend your 'branding' into the audiences domain, and at the same time create a space inside the band for people to enter and share your 'brand' values and vision. 6) Each time you stop 'branding' the band is quick to respond by pulling inwards towards the 'brand', making sure that it encapsulates, and supports all the people who entered during the 'branding' push. 7) Our band theory extends much further than what has been described above. Contact us and we will explain it in more detail, and help you simplify your complex issues into easy to understand, visualise and communicate solutions.